eCommerce Search Engine Optimization is an important first step if you want more people to visit and buy from your eCommerce site. There are a lot of how-to articles and tutorials on the web that talk about SEO in general, but not as many that talk about what eCommerce entrepreneurs need. Today, we’ll teach you the basics of on-site search engine optimization for eCommerce. It will be enough to get you started, make sure you send Google the right signals, and set you up for SEO success.
What is Ecommerce Search Engine Optimization?
eCommerce Search Engine Optimization makes your online store more visible on the search engine results pages (SERPs). You want to show up as high as possible when people search for products you sell to get more traffic. One way to get traffic is to pay for it, but SEO is much cheaper. Also, ad blockers and ad blindness can make paid search less effective, so you should still optimize for search.
Guidelines for Your Ecommerce SEO Plan
Let’s look at some of the best SEO tips for eCommerce sites that need help. You need an eCommerce Search Engine Optimization strategy if you want people to be able to find your products more easily. Your plan will work better if you check off each item on your list.
1. Find the Best Keywords
Yes, keywords still matter. It would be best if you didn’t use too many of these keywords in your titles and descriptions, but they need to be there. Use your main keyword in your product’s headline, description, alternate capabilities, meta description, and sub-headlines. Use some LSI (latent semantic index) keywords.
2. Find Out About Your Competitors
If you don’t know where to start with on-site optimization for your eCommerce site, your best bet is to see what your competitors are doing. Larger competitors have probably already put in the work to optimize their websites, and you can learn many of their secrets by looking at their websites. You should pay attention to the keywords. You should pay special attention to the keywords on their home pages and top product pages.
3. Pay Attention to SEO for the Homepage
Most businesses spend the most time and money on SEO for their homepage. Even though it’s one of the most important pages to optimize your site, you shouldn’t only focus on it. Still, it would be best if you tried to make your homepage as good as it can be. The following are some of the most important things you want to add and improve.
4. Simplify the Way Your Site Is Built
As you add products and categories to your store, remember that the structure of your site is a key part of search engine optimization. In particular, you want your navigation to have a clear hierarchy, from your homepage to your product categories to the products in those categories. If you have clear, easy-to-follow internal links that don’t go too deep, search engine bots will be able to find your pages and products on your website.
5. Optimize Merchandise Pages
Product pages are the heart of your business, so you’ll want to put a lot of work into making them the best. People who run online stores often write a few lines about each product and post an image or video. You need to add more information to your product pages so that Google can find them.
Many people who run an e-commerce business want to make more sales. You’re going in the right direction, but you’re already one step ahead. People have to go to your site before they can buy anything from it. When you start with SEO for e-commerce, you’re in a good position to succeed. Let’s look at our checklist for eCommerce Search Engine Optimization:
- Pick the best words
- Find out who you are up against
- SEO is important for the home page
- Make it easier to build your site
- Optimize item pages
If you do those things, your e-commerce site will rank higher in search engines and bring in more leads for your CRO efforts.