Elements of a Social Media Marketing Strategy

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Now that we have entered in 2019, it’s time for you to start considering its social media strategy for the year ahead. Today, social media marketing is one of the most powerful marketing tools. It has entirely transformed the concept of marketing since the time it came into existence.

Elements of a Social Media Marketing Strategy

Given below is the abstract of various studies on social media statistics:

  • Adults between 18-34 years of age are more likely to follow a brand via social media networking (95%)
  • If a consumer has a great experience with a brand, they are more likely to recommend it to others (71%)
  • Globally, there are about 2.56 billion users who use social media on mobile, which is equal to 34% penetration. That means 1 million new active users are added every day on social media.
  • The ratio of consumers who do not follow the brand’s profile but discuss them is 96%
  • Consumers like to share visual content 40 times more than any other type of content on social media

In today’s highly competitive world, no businesses can afford to ignore social media. Businesses with huge capital have a team of social media managers who are working day and night to maintain their social image on their behalf. But companies with a small budget do not have such a privilege because they do not have extra budget to invest in social media manager. But that doesn’t mean they can’t build their brand on social media platforms. This blog is aimed at helping small businesses to develop their social media marketing strategy right from the scratch.

Let’s begin!

Know your audience:

Any marketing starts with knowing the target audience. Therefore, before building your social media strategy, it is essential to collect information like age, gender, location, likes, dislikes, etc. of your ideal customers. The more information you have, the more accurate your plan will be. Not all social media platforms have the similar audience. Different people use social media in different ways. One of the best ways to know your audience is to create buyers persona. With the help of that, you will be able to have a deep understanding of all demographics as well as interests, behavior, etc of the target audience.

According to the latest social media demographic statistics:

  • 75% of male internet users are on Facebook
  • Females more likely use Instagram as compared to men

To know buyers persona, you can also use Facebook Insights, Twitter Analytics, Online forums, Google Analytics, etc.

Goal-setting and objectives:

Once you are clear with your target audience, it’s time to identify your objectives for social media marketing strategy. For instance, if you are into B2B business, then your goal would probably be to increase brand awareness, lead generation or getting website traffic. Whatever is your goal, make sure it should always be aligned with your company’s broader goals. You can use S.M.A.R.T (Specific, Measurable, Achievable, Relevant, and Time-bound) criteria to set benchmarks for success and figure out the contributing factors in achieving these goals.

Budgeting:

So now that you are clear with your goals and know who will be your target audience, the next step is to determine how much money you are planning to invest in your social media strategy. The amount you want to spend on your social media will depend on a lot of factors. If you need a big budget, you may try to find potential investors, or you may want to have a limited budget because you know you are a small business. The break-down will help you in identifying where your money goes. You would be required funds for your campaign content, community engagement efforts, paid social promotions, analytical tools, etc.

For your total planning regarding social media marketing and for your assistance regarding social media marketing you can visit website of Shout Agency.

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