Writing SEO content is much more difficult than writing regular content. This is because the content is the thing to which all the SEO techniques are applied. As a result, it can be concluded that content writing and search engine optimization go hand in hand.
When writing for SEO, we must consider not only our users but also the search engine algorithms. Our primary objective is to generate traffic and sales from the content. As a result, increasing traffic and sales is impossible without content optimization.
However, you must first understand what SEO content writing is.
Why do you need to do it?
How will the search engine begin to favor your content?
Furthermore, is there a method or rule to adhere to increase traffic and sales through SEO-optimized content?
In this post, we’ll address all of your worries and walk you through the process of creating perfectly optimized content to boost traffic and sales.
What is SEO-optimized content?
- We perform SEO optimization to position content at the top of search engine result pages.
- Websites or content that perform well receive a lot of traffic.
- Increased sales opportunities result from a good volume.
- As a result, e-commerce business owners compete to rank first in the SERP rankings.
- Some fundamental guidelines that you must adhere to are as follows:
- People always start their Google searches with particular words (keywords). Reach that string of words as soon as possible.
- Second, respond to their queries or keywords in the most appropriate and well-researched manner possible.
- Thirdly, make sure the response is concise, readable, and clear.
Steps to Writing SEO-Optimized Content
Here are some guidelines or actions to take when creating SEO-friendly content: Everything from keyword intent research to blogging has been covered. So, stay tuned!
All the steps included in writing SEO-optimized content are listed below:
- Explore search engine result pages.
- Examine the keywords in the SEO tool.
- Outline and start writing a draft.
- Proofread and ask for suggestions.
- Revise suggestions and reformat the content.
1. Explore Search Engine Result Pages
- Always conduct a topic search on Google before you begin writing an article. To achieve the best results, you can manipulate the title in various ways. Start by opening the top-ranked website on several tabs.
- For instance, if a user entered the question “What is freelancing?” into Google and clicked enter, he could get a million results. However, Google’s first page only contains 10 to 12 results.
- We are sure you must be wondering how exactly they managed to get to the top. Don’t worry; you can get the recipe by reading the entire article.
- These positions are subjective. You can defeat them and take the lead. Investigating the SERPs will reveal information about your competitor. You can also learn more about the user intentions behind this query when you visit their websites.
- He wants to start freelancing if he is looking for freelance work. It also implies that he does not know anything about freelancing at all.
- “How to Start Freelancing,” “How to Earn from Freelancing,” and “Best Freelancing Websites Online” are a few examples of related queries. All of these queries have the same purpose. These queries are also keywords in and of themselves.
Additional Tip- Never disregard the “People also ask” and FAQ sections at the bottom of search engine result pages.
2. Examine the keywords in SEO tools
- Without keyword research tools, writing SEO-optimized content can be very challenging.
- To analyze keywords, there are plenty of tools available on the internet. You can research and choose the appropriate one.
- Additionally, these tools also aid in researching business competitors.
- It is best to copy and paste the URLs of the ranking competitors into the competitor analysis section. It will give you the keywords and their LSI (latent semantic index) on which your competitor ranks.
- Additionally, it lets you view a keyword’s volume and difficulty in a particular nation. You can find many keywords by browsing the search engine result pages and ranking websites.
- However, use SEO tools to examine these keywords. This will assist you in choosing the most appropriate keywords.
- The ideal key phrases ought to be:
- Highly Relevant
- Long tail (three to five words)
- high search volume
- Low Difficulty
- By using various keyword research tools, you can also determine the ideal length needed to rank for any keyword.
- A good length is crucial because some topics require in-depth discussion, while others can be addressed in a few hundred words.
- It explores the articles on other websites in the same niche to determine the ideal length.
3. Outline and start writing a draft
- Complete the tasks of exploring the SERPs, reading through the content of others, locating and examining the keywords, and calculating the length.
- The next step after this is to outline the article.
- You first need to pick a catchy title. The title should contain the focus keyword. Additionally, titles should be as brief as possible.
- Those that begin with a number or a question are preferred. Let’s consider your keyword to be “Plagiarism Detector,” for instance.
- The following are examples of catchy titles:
- How does a plagiarism detector work? How can you use it for free content plagiarism checks?
- Five advantages of using a plagiarism checker in 2023
- The top three free plagiarism checkers on the internet
- The only H1 heading you have in an article is your title.
- H1 should not be used elsewhere.
- Following a brief introduction, the first H2 heading appears.
- Try to make sure the primary keyword is there. If “plagiarism detector” is your primary keyword, LSI keywords that go along with it might be “Plagiarism Checker,” “Online Plagiarism Checking Tool,” “Similarity Checker,” “Similarity Detector,” etc.
● You should incorporate LSI keywords into your content along with the primary keyword. To categorize the content for a better view and clarity, extend your article to H3 and H4.
- A word count for each heading was determined after structuring, mentioning, and listing all the headings.
- Compose the content and begin.
- Write a summary and revision of your ideas while searching the SERPs earlier.
- Don’t forget to include keywords in the body of each heading and your introduction.
- Use the keywords (1-2) in the title, (2-4) in the abstract, and (5-7) in the body of your essay.
- Avoid plagiarism when writing the article because search engines do not rank or even index it.
- Investigating the top search engine results doesn’t mean copying them. Content that has been plagiarized will not increase traffic or sales.
- Therefore, you can save a ton of time by running your content through a plagiarism checker to see how similar it is as you draft it.
- Therefore, before posting, you can remove the plagiarism.
- As a result of the fact that plagiarism is forbidden and has negative effects, to find any plagiarism, a plagiarism detector runs the content through several stages.
4. Proofread and ASK for Suggestions
- To ensure accuracy, proofread the article several times after drafting.
- To correct your grammatical errors, you can also use a grammar checker.
- After giving your 100 percent, it’s time to ask others for suggestions.
- Send your friends the draft of the article.
- You can even ask your university’s English professor to proofread and offer suggestions.
- By doing this, you’ll improve your writing and gain the confidence to do so.
5. Revise suggestions and reformat the content
- Pay close attention to the advice and put it into practice if you think it is necessary.
- At this point, it’s time to format the article according to the suggestions.
- Once more, go over the entire article and look for plagiarism. You can post it on the website once you’ve checked and reviewed it.
Checklist of Things to Do Before Posting
- Both internal and external links should be included in your article.
- Your article needs to include images and videos.
- Alt attributes for images ought to be added and optimized.
- Optimizing meta titles and meta descriptions for length and keyword density
- Your website’s URL slug should be optimized for length and keywords.
Writing SEO content and ranking your website higher in search engine results pages (SERP) is difficult, which leads to high traffic and sales. It’s not impossible, though. The methods for writing content mentioned above have been proven effective. Hope you find it helpful and interesting.
Additionally, do not hesitate to contact Kito Infocom for some of the best content SEO-optimization techniques and other digital marketing services. The contribution of our dedicated and expert team members has undoubtedly made Kito Infocom the best digital marketing agency in Delhi.