It’s no secret that color psychology is widely used in all aspects of design.
From the colors used in everyday grocery items to brand logos and website design, color is an important element that can convey a specific message to users.
The psychology of color in design is not an exact science and studies have shown that it is affected by individual perceptions.
Social considerations such as gender also have an impact on how color is perceived.
Other studies have found that it is not always the color that makes an impact, but it is also about how appropriate the user considers the color used to be for the brand that uses it.
So if you’re designing for women, then purple is a pretty good bet, as it’s preferred by women but disliked by men (generally speaking, of course).
In this article, you will learn more about how the psychology of colors can have a major impact in your marketing and advertising strategies.
Why is it important to understand the psychology of colors?
Colors affect our brain, which affects our emotions and feelings as well. The effects and impacts can be both emotional and physical. Various researches done at Web Design Agencies show that color and light can affect our emotions, our heart rate, sleep, and even the way we feel.
There’s a reason why some people feel warm and happy in the spring when the flowers start to turn green and bright colors, and there’s a reason why we get so dark in the gray winter months. Whether we think about it or not, color has a powerful effect on us.
Considering the time and energy we spend choosing the right color for the clothes we buy or the paint we use at home, most people don’t understand how color works, but the color is important and affects us in some way.
And yes, businesses have long identified that color impacts our emotions, and have been via color in advertising for eras.
Their greatest concern is that people are all different and do not react to emotions the same way as others. But we don’t stop thinking the same way about the psychology of color.
People rush to determine if each color has one associated feel and apply that color to all combinations. However, many studies have shown that the psychology of color doesn’t work this way.
Determine a color scheme
You’re unlikely to create a site that has only one color (unless you’re going purely monochrome), so you need to consider the overall color scheme and each individual color, as well as how they work well together.
Also, consider the impact on the user and how secondary colors fit into the primary color you are using.
With this in mind, you need to be careful when mixing colors, and to help you with this, you can be guided by three basic color mixing methods.
Colors impact everyone. It doesn’t matter if you’re developing a program, designing a book cover, or simply branding your business: colors set the mood and influence responses.
Color & Consumer Relation
The psychology of color suggests that different shades can have a variety of effects, from heightening emotions to creating anxiety. But can the color of the product you buy tell you about your personality? For example, could the color of the car you buy have something to do with subtle personality traits?
The color preference of a reason to buy can speak for the type of image you want to project. As of the attires you dress, to the car you drive, shade preferences can from time to time tell us how we need others to perceive us. Various different factors such as gender and age can also influence color preference.
Some people choose bright colors to stand out at a young age, but others are drawn to traditional colors as they get older. Although a consumer’s personality can play an important role in color choices, consumers are often heavily influenced by factors such as price and availability.
The impact of colors in big companies
Several other factors were at play here, one of which is the winner effect, a mental trait that influences the tendency to change thoughts and decisions in relation to the hundreds of people who act or think in a very way. In fact, the more people buy things and talk about them, the more likely they are to gain popularity and trust.
The fact of the matter is that the psychology of color doesn’t work on its own. Everything on the page: the text, the images you use, the colors, symbols, and fonts all work together to make people feel in a certain way. If you think that simply changing the color of your domain or the color of your buttons can really increase your conversion rate, you are mistaken.
The psychology of color is only part of the overall development strategy. If you want to improve your skills to achieve high conversion rates, you need to go a step further by understanding your customers’ knowledge, attitudes, culture, and, most importantly, their emotional drivers. Only then can you truly use the psychological power of color to increase conversion rates with the help of a Web Design Agency!