History of Prototyping as a Strategy Analysis Technique


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Prototyping is a strategy analysis technique that has been used for many years in various industries. It was first developed in the 1960s as a way to quickly and cheaply create a working model of a product or system. The idea was to create a rough version of the product in order to quickly evaluate the design and make necessary changes before investing a large number of resources into a finished product. Check out more information about cbap training at adaptive use learning.

Over time, prototyping has become an essential part of the design process, allowing companies to get feedback from users, test ideas, and find potential problems before investing in the development of the finished product. In recent years, advances in technology have made it possible to create more sophisticated prototypes and use them in a variety of ways.

For example, 3D printing has allowed companies to create prototypes at a fraction of the cost and time of traditional methods. Today, prototyping is used in a variety of industries, from automotive and aerospace to medical and consumer products. It is an essential tool for companies to evaluate ideas quickly, test products, and develop better designs faster and at a lower cost.


Prototyping helps to get early feedback on requirements by developing a working model of the product before building it.


As prototypes are tangible, stakeholders can experiment with a model of the final product rather than just discussing abstract representations of the requirements. Prototypes support the concept of progressive elaboration in iterative cycles of model creation, user experimentation, feedback generation, and prototype revision.

▪ Types of prototypes:

Low-fidelity prototypes: Typically developed using pen and paper, marker and whiteboard, or modeling tools on the computer. Common examples of low-fidelity prototypes are wireframes/blueprints. These are diagrams representing envisioned user interfaces and are used to identify basic functionalities. Wireframes are quite popular in software development strategic initiatives. A typical wireframe contains the following:

  • Key page elements such as header, footer, navigation, content objects, branding, and their respective locations;
  • Labeling, page title, and navigation links; and
  • Placeholders, content text, and images.

High-fidelity prototypes: Creating a close representation of the final product. Typically, the prototype has limited data and partial functionality. Stakeholders can use the system to perform certain tasks.

Throwaway prototypes: Discarded once the prototype has been confirmed. The prototype is used to help define the tools and processes for manufacturing the product, but the prototype itself is not sold.

Evolutionary prototypes: The actual finished product in development. The first prototype that is reviewed is the earliest workable version of the final product. With each successive prototyping session, more functionality is added, or the existing functionality is modified.

Storyboarding: Shows a sequence of events or navigation through a series of images. In software development, storyboards use models to show navigation paths through web pages, screens, or other user interfaces. These are generally static and thrown away.

Prototypes focus on what the product will look and feel like, while storyboards focus on the experience.

Usage considerations

Provides a visual representation and helps in evaluating and testing the design through stakeholder inputs and early feedback.

Advantages of Prototyping as a strategy analysis technique

1. Rapid and Cost-Effective: Prototyping is a cost-effective and rapid way to validate and evaluate a product concept. It allows for quick feedback, which can then be used to improve the product design without needing to invest a lot of resources into creating a full-scale product.
2. User Testing: Prototyping allows for user testing. This helps to identify potential issues early on in the development process, so they can be addressed before the product is fully developed.
3. Collaboration and Communication: Due to its visual nature, prototyping allows for easier collaboration and communication between the product design team, stakeholders, and users. It also makes it easier to convey the product’s features and functions.
4. Improved Design: Prototyping can help to improve the design of a product by allowing the team to test various design options and make changes quickly.
5. Early Feedback: Prototyping allows for early feedback from stakeholders and users, which can be used to refine the product design. This helps to reduce risks and increase the chances of success.

Weaknesses of Prototyping as a strategy analysis technique

  1. Costly: Prototyping can be costly for organizations, as it involves the development of a working model of a product, which usually requires resources and time.
  2. Time-consuming: Developing a prototype can be a time-consuming process, as it involves the development, testing, and refinement of a product.
  3. Incomplete: Prototyping is a limited approach to problem analysis, as it only focuses on a few aspects of the problem and may overlook other important factors.
  4. Limited Results: Prototyping may not be able to provide a complete picture of the product, as it does not provide a comprehensive overview of its features and capabilities.
  5. Unstable: Prototypes may be unstable and prone to errors, as the process of developing them is often iterative and involves constant revisions.
  6. Loss of Focus: Prototyping may also lead to a loss of focus on the main objectives, as the process of developing a prototype may be distracting and may lead to the development of features that are not necessary.

Relationship of Prototyping with other strategy analysis techniques

Prototyping is a strategy analysis technique that can be used in conjunction with other techniques, such as brainstorming, SWOT analysis, and cost-benefit analysis.

Brainstorming is used to generate creative ideas and solutions, while SWOT analysis is used to identify strengths, weaknesses, opportunities, and threats. Cost-benefit analysis is used to assess the financial costs and benefits of a given strategy.

Prototyping can be used to put ideas and solutions into action, allowing for the testing of strategies before they are implemented. Prototyping also allows for the analysis of user feedback, which can help inform decision-making. By combining these different techniques, organizations can gain a deeper understanding of the potential impacts of their strategy.

Future of Prototyping as a strategy analysis technique

The future of prototyping as a strategy analysis technique is likely to remain strong. As the digital world continues to evolve and the demand for faster and more efficient ways of creating products and services increases, prototyping is becoming an increasingly attractive strategy to test and refine processes and products. Prototyping can help organizations quickly evaluate and iterate on their products and services, allowing them to make better and faster decisions. As such, more organizations are likely to embrace and invest in prototyping as a strategy analysis technique in the coming years.


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