Laina John was born in 1996 and grew up with a keen interest in researching and writing about start-ups and giant businesses. Currently working as a senior content writer, she has several years of experience working in an industry that provides online platforms in Pakistan, which gave her exposure to the e-commerce business. She attended the University of Manitoba, where she majored in economics, psychology, and business administration. Her desire to become an entrepreneur, combined with her love of writing, led her to write a large number of press releases for brands and research blogs for start-ups. Her extensive research in her field has helped many people gain clear insights about gadgets, tech, mobile phones, lifestyle, and other products to buy.